Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Guide to Air Cargo Operations at Papua New Guineas Boset Airport

Guide to Air Cargo Operations at Papua New Guineas Boset Airport

This article provides a detailed overview of the Poset Airport (BOT) in Papua New Guinea, covering its three-letter airport code, geographical location, and functional role. It also includes a guide on using the West Coast Freight three-letter code query system. Furthermore, the article distinguishes between customs and non-customs airports and introduces other practical tools offered by West Coast Freight Network, aiming to assist readers in conducting international air freight operations more efficiently. The focus is on providing accessible and useful information for those involved in air cargo and logistics related to Papua New Guinea.

09/29/2025 Airport Codes
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Guide to Air Cargo Operations at Papua New Guineas Zenag Airport

Guide to Air Cargo Operations at Papua New Guineas Zenag Airport

This article provides an in-depth analysis of Zanaga Airport (ZEN) in Papua New Guinea, covering its operational characteristics, the importance of airport code lookup, and detailed customs clearance requirements. It offers a practical guide to air freight operations. The application of digital tools in modern air freight business is highlighted, and suggestions for the airport's future development are proposed. This aims to provide a comprehensive reference for relevant practitioners involved in air cargo and logistics operations related to Zanaga Airport and Papua New Guinea.

09/29/2025 Airport Codes
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Guide to Kithira Island National Airport Operations for Travel and Cargo

Guide to Kithira Island National Airport Operations for Travel and Cargo

This article provides a comprehensive overview of Kythira Island National Airport (KIT) in Greece, covering its general information, facilities, air freight operations, customs clearance requirements, and a three-letter code lookup system. It highlights the airport's status as a non-customs airport and explains how to perform customs transit through other airports. Furthermore, it introduces the three-letter code lookup system and a range of practical tools offered by West Coast Cargo, aiming to provide a complete reference for freight professionals and travelers. The article focuses on practical guidance for navigating freight logistics through Kythira.

09/28/2025 Airport Codes
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Guide to Kabwum Airports Air Cargo Operations in Papua New Guinea

Guide to Kabwum Airports Air Cargo Operations in Papua New Guinea

This article provides a detailed overview of Kabwum Airport (KBM) in Papua New Guinea and its role in air transport. It explains the significance of three-letter airport codes and methods for looking them up. Practical air transport considerations and related resources are also offered, aiming to provide valuable information for air transport professionals and related personnel. The article serves as a useful reference for understanding KBM's function and navigating the complexities of air freight operations within the Papua New Guinea context.

09/28/2025 Airport Codes
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South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea Tightens Rules on Overseas Ecommerce Firms

South Korea plans to revise the Electronic Commerce Act, requiring cross-border e-commerce platforms like Temu and AliExpress to appoint domestic agents in Korea to address consumer rights issues. The new regulations also cover consumer information protection and advertising standards, aiming to create a safer and more reliable cross-border e-commerce environment for Korean consumers. This may encourage cross-border e-commerce platforms to adopt a more localized approach in their operations within South Korea, enhancing consumer protection and ensuring compliance with local laws.

11/03/2025 Logistics
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Amazon Brand Metrics Drive Ecommerce Sales Growth

Amazon Brand Metrics Drive Ecommerce Sales Growth

This article delves into the application of Amazon Brand Metrics (Beta) for refined operations during peak seasons in cross-border e-commerce. By analyzing consumer behavior data across three stages – awareness, purchase intent, and purchase – sellers can develop more precise marketing strategies to improve conversion and repurchase rates. The article emphasizes the importance of leveraging Brand Metrics to optimize product detail pages, advertising campaigns, and brand stores, helping sellers stand out in a competitive market. Using these metrics effectively can lead to increased visibility and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Tiktoks Dou Boosts Traffic for Content Creators

Tiktoks Dou Boosts Traffic for Content Creators

This article delves into five core techniques for TikTok Dou+ advertising, emphasizing high-quality content as the foundation. It details the value of Dou+, prerequisites for advertising, target audience selection, advertising methods, and practical steps. The aim is to help users effectively leverage Dou+ to increase account exposure, acquire targeted followers, and boost live streaming conversions, ultimately achieving traffic monetization and business growth. It provides a comprehensive guide to maximizing the potential of Dou+ for optimal results on TikTok.

12/29/2025 Logistics Industry Insights
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Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Attention Amazon Europe sellers! If your VAT address is in China, you can apply for an advertising VAT refund by registering an EU address in the backend. This article details the refund conditions, process, and potential pitfalls to avoid. Learn how to potentially reclaim advertising VAT paid on Amazon Europe, optimizing your operational costs. This guide provides essential information for Chinese sellers navigating the complexities of European VAT regulations and maximizing their financial benefits from advertising spend.

12/29/2025 Customs Knowledge
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